In today’s society, It is important to realize that technology is not going away and is only becoming more and more a part of our daily lives. Technology can be a powerful way to help your business and stay on top of the game.
One great way to use technology to help your salon grow is by having an interactive website. Because cell phones and computers are so frequently used, the first thing most people do is go to your website. This is their first impression of your salon and tells them everything they want to know about your business. Potential clients want to see what you have to offer. They look at your staff, services, and products you carry. The way you display this information can have a huge impact on whether they will call to book an appointment or not. When they easily see things they like about your salon, they are going to book!
You must make sure you have a simple way to be contacted through the site and this should include multiple methods (i.e. email, phone, or a direct note). It is imperative that you keep your website current and make sure you are updating it monthly. If you don’t update your site, clients have no reason to keep going to it and new clients will have a harder time finding it. Working with a professional developer can be beneficial because they can explain to you how ranking works and the necessities you must have make your site number 1 in your area on search engines. The most successful salons will attest that 50% or more of new clients found their business from the web alone. Using the traditional method of word of mouth along with modern technology can help make your salon more successful!